Photo of Patrica Haldren

Patricia Vekich Waldron

CEO and Founder

Vision First

Patricia leads at the forefront of the intersection of consumers, brands, technology and data.  Before founding Vision First, a business strategy and marketing advisory firm, she amassed a 20+ year track record of delivering innovative strategies, solutions, and marketing initiatives that help companies stand out in a crowded market.

Patricia has held executive positions in marketing, solution, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillsbury Company.  

Patricia is well known for her creative style, leadership and passion for excellence.

She is a Contributing Editor at RetailWire, a well-informed and thought-provoking speaker and has presented at global industry events, including World Retail Congress (WRC), Consumer Goods Forum (CGF), Retail Leaders Forum, The Retail Summit and the National Retail Federation (NRF).

Patricia supports the Friends of Downtown San Diego (FODSD), a registered 501(c)3 non-profit organization committed to the enhancement of San Diego’s downtown community.  She has been a member for seven years, served as Scholarship Chair for two years and Vice President for two years.  During her tenure Patricia enhanced the Scholarship Program and implemented digital, social media and marketing initiatives to grow visibility in the community.  FODSD has awarded over $600,000 in scholarships to San Diego City College (SDCC) since 2000 and is the colleges largest contributor of single scholarships.


Full Bio on LinkedIn